The business caters to the segment of the market that values privacy and individual treatment. Mostly older clients in high LSM demographic. It specialises in Laser and Ultrasound skin rejuvenation therapies. Ie machine based hair removal, skin tightening and anti-ageing treatments. But also provides some beauty basics such as facials, nails, waxing and massage.
It qualifies as a semi-managed business, requiring relatively low effort from the owner, most of which can be done off-site. Strong reliance on internet marketing which is promoted with google ad-words, facebook and organic search.
The business has 2 fully equipped treatment rooms with specialist IPL and HIFU machines for which the necessary training will be provided. There are also 3 backup machines included in the sale.
The business was purchased in 2011 in order for the East European owners to qualify for a residency permit. This has now been secured and they intend pursuing their professional field of expertise. As a result, the beauty business has been somewhat neglected and will benefit from a new owner with a more focused effort.
Forward bookings for 2 months. 3 000 client database
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